RELAY

One direction. Multiple expressions.

RELAY turns one creative direction into a coordinated campaign. Edit the hook, story, evidence, call to action, and signal color, then see that direction carry through a short film, poster compositions, and a working landing page. The Wasatch Intelligence launch is the first example: an editable four-part story that moves from an opening hook to an invitation. Switch between wide, square, and vertical formats, export the release assets, or save the source direction for another pass. It is a compact exploration of how a brand can own a repeatable creative system while keeping its message and outputs editable.