An assistant.
With a job to do.

A focused AI assistant starts with a clear purpose. We build custom GPTs around your knowledge, brand, and repeatable work, with instructions that give the output direction.

WHAT WE CAN BUILD TOGETHER

Give your best instructions a home.

A custom GPT brings a repeatable job into one focused conversation. We shape the instructions, organize the reference material, and define the output so your team can start with useful context every time. It could help with product copy, research, internal questions, or a recurring planning task.

The benefit is consistency: fewer repeated explanations and a clearer standard for the first draft. We use real examples to refine the assistant, including situations where it should ask a question or leave a decision to a person.

For your brand

An assistant that starts with your voice, approved product details, and a consistent output format.

For your team

A focused reference guide that helps turn a question into the right next step.

A clear assignment

Define the specific job, the inputs it needs, and what a good result should look like.

Your knowledge, organized

Give the assistant relevant reference material and brand standards so the starting point is yours.

Test it against real work

Refine the instructions using everyday examples, then make the assistant easy for your team to use.

WHERE IT CAN GO

Product descriptions

Brand-aware content

Internal reference assistants

Repeatable research & planning

IN THE WORKSHOP

A couple of our own.

PRODUCT CONTENT ASSISTANT

ArtiFish

A custom GPT built around ecommerce content. Start with a product page, then choose the kind of output you need.

Product descriptions
Article and blog outlines
Social media captions
Product metadata

IN DEVELOPMENT

scribble

An exploration in taking a hand-drawn interface sketch and turning it into working web elements.

From headers and forms to page sections, the idea is simple: shorten the distance between what you imagine and what you can try.

HAVE SOMETHING IN MIND?

Good things start
with a little curiosity.

Let’s talk